Case Studies

Case studies are a well-known methodology used in MBA programs to facilitate learning. They describe a business situation where managerial decision-making is required involving the integration of theories and concepts learnt in different functional areas such as marketing, operations, finance, project management, human resources.

Students can learn from the case studies provided by our contributors. They reflect a real life business situation that makes the learning experience more tangible.

The benefits of case studies are:

High engagement since they portrait a real-life situation from successful executives
Facilitate the development of approaches that students can apply to achieve success in business
Develop the critical thinking of students about issues and foster problem solving for challenging management situations
Learn from the experience of other successful entrepreneurs and especially from the mistakes made

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